Challenge

REDD was founded by two entrepreneurs who had years of experience creating high-value content, but no expertise in managing or publishing that content digitally. They had put together a large team of journalists and analysts who report on market moving catalysts in the emerging markets, as well as a subscriber base of bankers, asset managers, and advisers who would pay for custom news and alerts.

In order to deliver this event-driven market news and analytics in real time, REDD needed a comprehensive platform, starting with a total authoring solution for their analysts and reporters, through to a highly secure document portal that would control how the content was delivered, shared, printed, and downloaded at the user level.

Solution

REDD’s global network of reporters and analysts follow an complex publishing workflow that required very granular permissioning and entitlements. We designed and built a robust administrative and editorial portal that was extremely simple for the reporters to access, enter, and publish their news. In addition, we helped their analysts discover more events through the integration of external data feeds.

On the front end for subscribers, we built a suite of web and mobile applications that could be customized by the user to deliver real-time alerts focused on opportunities relevant to the markets or companies they follow. And we integrated ROKO Labs’ Secure Docs portal to manage the distribution and tracking of the intelligence reports, ensuring that sensitive market-making data