Service

User Research

Roko Labs brings decades of enterprise research judgment, supercharged with AI to turn signals into decision-ready insights—fast. We combine best-in-class quantitative and qualitative methods and offer different research plans taylored to the needs of your project at any stage, from ideation to launch, ensuring maximal success.

Service

User Research

Roko Labs can help you dramatically increase the success of product launches by providing you with research services that help you to maximize the success of your investment decisions. We provide a wide variety of expert services, combining quantitative and qualitative methods to help understand both the user, their needs, and backing up these insights with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring success.

Service

User Research

Roko Labs brings decades of enterprise research judgment, supercharged with AI to turn signals into decision-ready insights—fast. We combine best-in-class quantitative and qualitative methods and offer different research plans taylored to the needs of your project at any stage, from ideation to launch, ensuring maximal success.

[01] WHAT WE OFFER

/SERVICE

Human-Led, AI-Accelerated User Research

User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions.

Outcomes:

Reduce wrong-build risk with evidence you can defend

Accelerate time-to-decision across product, design, and go-to-market

Increase adoption with changes tied to real user jobs & friction

[02] PROBLEMS WE SOLVE

/SOLUTIONS

What problems can be solved by research?

01.

Charting a successful course for a new product launch

From roadmapping to product launch, our delivery-focused team will help you quickly bring disruptive innovation while prioritizing the most business-critical items that help to maximize corporate, revenue, and operational goals.

02.

Complaints about non-intuitive user journeys

Challenges with user engagement or retention

04.

Internal debates about feature debates in absence of data

05.

Unclear messaging or positioning

[02] PROBLEMS WE SOLVE

/SOLUTIONS

What problems can be solved by research?

01.

Charting a successful course for a new product launch

02.

Complaints about non-intuitive user journeys

Challenges with user engagement or retention

04.

Internal debates about feature debates in absence of data

05.

Unclear messaging or positioning

[02] PROBLEMS WE SOLVE

/SOLUTIONS

What problems can be solved by research?

01.

Charting a successful course for a new product launch

02.

Complaints about non-intuitive user journeys

Challenges with user engagement or retention

04.

Internal debates about feature debates in absence of data

05.

Unclear messaging or positioning

[03] DESIGN IMPACT

/FRAMEWORK

Our Offerings

TIER [01]

5-10 days

Rapid User Research

Rapid research allows you to identify key features and goals of the main types of users, as well as their pain points, using interviews. Based on the information received from proxy users, you can identify a solid direction for necessary improvements. Using state-of-the-art methods accelerated by artificial intelligence, we help maximize your investment and deliver quality results fast.

Internal Interviews with SMEs

User Personas

Typical Pain Points and Insights

TIER [01]

5-10 days

Rapid User Research

Internal Interviews with SMEs

User Personas

Typical Pain Points and Insights

TIER [02]

2-3 weeks

Market Research

This type of research will help you better understand the context in which your target audience makes a choice to purchase a product, improve the product positioning, and understand its advantages compared to competitors. Market research can be dramatically accelerated by using Roko's best practices,AI tools and knowledge libraries.

Market Research

Competitive Analysis

Infrastructure analysis

TIER [02]

2-3 weeks

Market Research

Competitive Analysis

Infrastructure analysis

TIER [03]

30–45 days

User and Usability Research

Large-scale user research will help to deeply understand user types, main scenarios and interface solutions, identify the causes of problems and work out their solutions, and significantly improve the user experience. Best for when you have a product concept ready to present to users. We use AI-enhanced prototyping tools to help users visualize, interact with, and react to realistic product concepts.

User Personas

User Pain Points and Insights

Rapid Prototyping using AI

Usability Testing

Talk to an expert

[04] OUR APPROACH

/ SERVICE

Our Approach

01. User Personas

02.

Customer Journey Mapping

03.

Jobs-To-Be-Done

04.

Usability Testing

05.

Market Research

Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.

3-10

interviews

60-90

minutes for each interview

01. User Personas

3-10

interviews

60-90

minutes for each interview

02.

Customer Journey Mapping

03.

Jobs-To-Be-Done

04.

Usability Testing

05.

Market Research

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Let's discuss how we can help with your next big idea!

1250 Broadway, 36th Floor, New York, NY, 10001