Enterprise user research, human-led and AI-accelerated
Roko Labs brings experienced enterprise research judgment, accelerated with AI, turning signals into decision-ready insights quickly.
Enterprise user research, human-led and AI-accelerated
Roko Labs can help you dramatically increase the success of product launches by providing you with research services that help you to maximize the success of your investment decisions. We provide a wide variety of expert services, combining quantitative and qualitative methods to help understand both the user, their needs, and backing up these insights with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring success.
Human-Led, AI-Accelerated User Research
User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions.
Human-Led, AI-Accelerated User Research
User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions.
Outcomes:
Reduce wrong-build risk with evidence you can defend
Accelerate time-to-decision across product, design, and go-to-market
Increase adoption with changes tied to real user jobs & friction
What problems can be solved by research?
Charting a successful course for a new product launch
From roadmapping to product launch, our delivery-focused team will help you quickly bring disruptive innovation while prioritizing the most business-critical items that help to maximize corporate, revenue, and operational goals.
02.
Complaints about non-intuitive user journeys
03
Challenges with user engagement or retention
04.
Internal debates about features in absence of data
05.
Unclear messaging or positioning
What problems can be solved by research?
Charting a successful course for a new product launch
From roadmapping to product launch, our delivery-focused team will help you quickly bring disruptive innovation while prioritizing the most business-critical items that help to maximize corporate, revenue, and operational goals.
02.
Complaints about non-intuitive user journeys
03
Challenges with user engagement or retention
04.
Internal debates about features in absence of data
05.
Unclear messaging or positioning
What problems can be solved by research?
Charting a successful course for a new product launch
From roadmapping to product launch, our delivery-focused team will help you quickly bring disruptive innovation while prioritizing the most business-critical items that help to maximize corporate, revenue, and operational goals.
02.
Complaints about non-intuitive user journeys
03
Challenges with user engagement or retention
04.
Internal debates about features in absence of data
05.
Unclear messaging or positioning
Our Offerings
Our Offerings
Rapid User Research
Rapid research allows you to identify key features and goals of the main types of users, as well as their pain points, using interviews. Based on the information received from proxy users, you can identify a solid direction for necessary improvements. Using state-of-the-art methods accelerated by artificial intelligence, we help maximize your investment and deliver quality results fast.
Internal Interviews with SMEs
User Personas
Typical Pain Points and Insights
Rapid User Research
Rapid research allows you to identify key features and goals of the main types of users, as well as their pain points, using interviews. Based on the information received from proxy users, you can identify a solid direction for necessary improvements. Using state-of-the-art methods accelerated by artificial intelligence, we help maximize your investment and deliver quality results fast.
Internal Interviews with SMEs
User Personas
Typical Pain Points and Insights
Market Research
This type of research will help you better understand the context in which your target audience makes a choice to purchase a product, improve the product positioning, and understand its advantages compared to competitors. Market research can be dramatically accelerated by using Roko's best practices,AI tools and knowledge libraries.
Market Research
Competitive Analysis
Infrastructure analysis
Market Research
This type of research will help you better understand the context in which your target audience makes a choice to purchase a product, improve the product positioning, and understand its advantages compared to competitors. Market research can be dramatically accelerated by using Roko's best practices,AI tools and knowledge libraries.
Market Research
Competitive Analysis
Infrastructure analysis
User and Usability Research
Large-scale user research will help to deeply understand user types, main scenarios and interface solutions, identify the causes of problems and work out their solutions, and significantly improve the user experience. Best for when you have a product concept ready to present to users. We use AI-enhanced prototyping tools to help users visualize, interact with, and react to realistic product concepts.
User Personas
User Pain Points and Insights
Rapid Prototyping using AI
Usability Testing
Our Approach
Our Approach
User Personas
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
User Personas
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
More Case Studies
Let's discuss how we can help with your next big idea.
